I work across your whole web presence, from the first click to the sale, and I know where to start. I advise you on strategy and build the solutions myself, for small businesses and SMEs as well as large groups. You own everything I deliver.
We work together
IAI consulting & automation
Your data and your know-how in one place, the shared memory all your AI agents draw on and learn from.
E-commerce and head-lice treatment centresA base that learns
The advisor answers in the founder's own words, and its knowledge base grows each time the founder settles a new question.
Read the full caseAn advisor that answers your customers on the platform where they reach you, and hands over to your team when it should.
E-commerce and head-lice treatment centresPurchase rate ×5
Visitors who open the advisor buy about five times more than the site average, and one in three adds a product to the cart, against one in ten.
Recurring tasks handed to agents: reporting that tells you what moved, actions that wait for your go-ahead.
Dental equipmentReports that explain themselves
Each report explains the account's numbers in the client's language, says what was done and what comes next, and links to the dashboard.
Custom training built on your real cases, so your teams know what to hand to AI, and how.
Digital agency (training, acquisition & conversion)27 training sessions
27 training sessions for 19 companies since 2022, on GA4, Tag Manager, Looker Studio and AI, with a Qualiopi-certified provider.
Read the full caseIIServer-side tracking
Collection routed through your server, so your ad platforms see the sales the browser loses.
E-commerce (furniture and lighting)+45% sales seen
Over the same six months, Google Ads sees 45% more sales through the back office than through the browser, and the client saves about €800 a month on a third-party tool.
Loungitude+17%
On the same clicks, Google Ads sees 17% more purchases through the shop than through the browser.
Ducatillon22 to 29%
Before the fix, 22 to 29% of reported purchases had no order number; sending through the server has been live since October 2026.
Adepem
The same measurement, browser side and server side, on the French, German, Spanish and Portuguese websites.
The Nines
Purchases sent to Meta through the server, with far more information than the pixel alone.
A compliant banner and Consent Mode v2 wired properly, respecting the visitor's choice without emptying your reports.
Medtech, medical technology (dental & veterinary)4 sites and 8 languages
A single consent banner across the group's four websites, with a text written for each of the eight languages.
Read the full caseNewCo (Switzerland)
A consent banner that complies with Swiss data protection law, wired to the measurement and the campaigns.
Google Ads, Meta, TikTok, LinkedIn and Microsoft Ads receive the same sale, with the same name and the same value.
The paid order goes from the shop to GA4, Google Ads, Meta and TikTok, without relying on the visitor's browser.
Every appointment and every sale in the CRM goes back to Google Ads, Meta and Microsoft Ads.
A new form reports to GA4, Google Ads and LinkedIn with no change to the setup, and the client's team wired it on its own.
Palais de Tokyo
Ticket sales sent to Meta and TikTok through the server, and counted only once.
Closer Deck
The shop's carts and purchases sent to LinkedIn, each counted only once.
Your apps measured with Firebase and GA4, versions and environments kept apart, and the same conversions as your website.
Website and apps together
The website, online booking and the iOS and Android apps in one measurement setup, so the marketing team could see in Google Ads which bookings its campaigns brought in.
Petit Marché
iOS installs weren't showing up in Google Ads: the missing setting found in Firebase, and the conversion imported.
IIIGoogle Ads & Meta
Accounts structured by purchase intent, tested and cleaned up continuously.
Land surveying firm (Paris)−26% per request
A Paris land surveying firm gets 24% more contact requests on 8% less budget, from one two-month period to the next.
Read the full caseActeon
Campaigns by market, in France, Germany and the United States, for a dental equipment group.
Campaigns split by language taught, on Google Ads and Meta alike.
Fofly
Training course campaigns split by region, then by country.
Romandie PAC
Useless searches excluded by family, and budgets rebalanced.
Guide du Patrimoine and Invest Immo
Accounts managed month after month, useless searches excluded.
La Fabrique Créa
Their Malt review, in French, praises the delivery of a Google Ads and Facebook Ads audit as excellent.
A clean product feed, so Merchant Center approves your products and Shopping serves them.
E-commerceProducts back in delivery
Products blocked by Merchant Center put back into delivery, with rewritten titles and relaunched Shopping campaigns.
Mutssja (Netherlands)
Shopping campaigns chosen after analysing GA4 data, for a Dutch shop.
Le Lab de l'Endo
Google Shopping launched for the shop, with its measurement.
MyFaktory
The catalogue sent to Meta and Merchant Center, with the client's agency.
Bids set on the sales your shop records, including the ones the browser can't see.
E-commerce (outdoor furniture)75% of orders, against 64%
Since July 2026, Google Ads bids on the sales sent by the shop, and it ties 75% of paid orders to a click, against 64% through the browser.
PrivateFloor13 accounts out of 18
Bidding on thirteen accounts now relies on the sale sent by the back office.
Two bidding strategies tested through to a verdict, then the whole budget on the winner.
The sales and qualified leads from your CRM sent back to the ad platforms, so they bid on what earns you money.
Language trainingBidding on CRM sales
Appointments and sales recorded in the CRM go back to Google Ads, which now bids on them instead of on forms.
IVData & Analytics
GA4, Matomo or your in-house solution, consistent with your ad platforms, with your history kept in BigQuery.
Software publisher (marketing automation and CRM)4 business sources and GA4
The CRM, the automation software, the subscription portal and manual entries brought together in BigQuery, crossed with GA4 in a single dashboard.
Acteon10 GA4 properties
The group's website, in eight languages, measured language by language and as a whole.
One GA4 property for the whole, one per country, instead of a pile of unused properties.
Villa Médicis
Matomo measurement across several domains, and the team trained to read it.
Your raw events turned into customer and order tables, ready to cross-reference.
Every metric defined in writing, with its formula, before building the dashboard.
Teachizy
Subscriptions, cancellations and customer value, calculated from the platform's database in a format defined up front.
Dashboards built around your decisions, that your team reads without me.
Dental equipmentGA4 and Google Ads together
Visits and campaigns in a single dashboard, from traffic to cost per conversion, period by period.
Webmecanik1 guide and 3 videos
The client leaves with a guide and three videos, and its marketing team adds its own conversions.
GSMC
A dashboard of a health insurer's subscription journey.
Urios
A historical report brought back up to date, with a video tutorial on how to read it.
VDevelopment & products
Fast pages, measured from launch, then tested and reworked to convert more.
Real estate agency (Valserhône, France)Live in 17 days
A real estate agency's full website, live seventeen days after the brief, that the team updates on its own.
« The website is incredible. »Andy Cavazza, president of Interface ImmobilierRead the full case
Two landing pages for a renovation company, live the day the campaigns switched to them.
GSMC
A health insurer's subscription journey and landing pages, wired to the campaigns and the partners.
Custom tools that end double entry and send clean data into your CRM.
Prices, reviews and stock picked up from the shop every night, with no re-entry.
The agency publishes its properties, articles and FAQ on its own from its admin area.
Assistants and agents wired into your tools, designed as a product that grows with you.
E-commerce and head-lice treatment centresOver 300 versions
A suite built around the advisor and designed as a product: over 300 versions and nearly 1,000 automated tests.
Picture Sheldon Cooper, Indiana Jones and Mr Miyagi having a child. I'm an odd hybrid of incurable geek, travel lover and seeker of inner truth. I practise tai chi and yoga, and I love connecting with the world's spiritual cultures as much as with a games console. That mix is how I work: empathy, listening, and a real human connection behind every line of data. A happy dad since 2025, I'm always looking to give my beloved daughter the chance to grow up close to the soil and the trees.
Freelance since 2018, I want to understand and master the web for my clients' sake: agencies, advertisers, e-commerce, public institutions. Based between Haute-Savoie and Eindhoven, I work remotely, in France and internationally (FR, EN, NL).
Discover the human behind the screen by working together →Rated ★★★★★ on Malt across more than 150 projects. A few in detail:
I learned acquisition, tracking, data and then AI, each time because I was missing a piece to explain the full story.
Your providers each see one part of the chain. I see all of it, and that's what lets me give advice that makes the difference.
By now we both know the solution isn't far off.
I reply within two hours
