Yoann Regis

Tracking, measurement, data and AI, no bullshit.

Hands-on articles on server-side tracking, Consent Mode v2, GA4 and BigQuery: what works in production, with the code and the pitfalls.

2026

November 2 · Tracking · 7 min read
Server-side GTM: Google Ads gets your visitors' IP back on January 11
Google stops truncating the IP address for its ad tags in server-side tagging. What measurement gains back, and why your privacy policy may be wrong when you wake up.
June 10 · Data & Analytics · 2 min read
GA4 → BigQuery: the data pipeline, step by step
From the GA4 export into BigQuery to a Looker dashboard you can actually use.
May 28 · Tracking · 2 min read
Consent Mode v2 without nuking your data
Set up Consent Mode v2 the right way: GDPR compliance AND conversions intact.
May 12 · Tracking · 3 min read
Server-side GTM in 2026: why (and how) to make the move
What server-side tracking really changes in 2026, and how to migrate without breaking everything.