Interior renovation (Strasbourg)
Two Google Ads landing pages for a renovation company, designed the way a web design agency would.
“Very clean!!”
Zak, manager of Zenity Design
Zenity Design renovates interiors in Strasbourg. Its Google Ads campaigns sent visitors to the WordPress site, which serves SEO but does not guide people towards a quote request.
Method first
33 conversion principles kept, and 10 pieces of advice set aside with their reason, cross-checked with my campaign practice. This grid has served every site I have built since.
A prototype to decide
Choices are made on the real thing: a photo of a finished job rather than one in progress, Strasbourg in the headline, a four-step form, a video of the team.
Two pages wired to the campaigns
One page for full renovations, one for bathrooms, outside the WordPress site that keeps the SEO. They went live on 29 September 2026, with campaign traffic switched the same day and an ad group dedicated to bathrooms.
The result
Since then, lead quality has clearly risen: serious requests, as confirmed by the manager.
In pictures
