A quarter off the cost of each contact request for a Paris land surveying firm.

Actif Geo is a land surveying firm in Paris. Most of its requests come from Google Ads, on local searches where every click is expensive.

What I did

• A bidding test run to a verdict, in March and April 2026: target cost per conversion against maximise conversions. Same cost per contact, but much cheaper clicks on one side: the whole budget moved to that arm.
• Ads paused at weekends, when requests are rare, and the budget put back into Monday to Friday.
• Hand-built exclusions: competitors, towns too far away, off-topic searches.

The result

May and June 2026, compared with March and April: 41 contact requests against 33 (+24%), for €1,051 of budget against €1,141 (−8%). The cost per request goes from €34.59 to €25.62, 26% less, and one click in twelve becomes a request, against one in seventeen before. Two thirds of these requests are calls placed from the ad.